Is an Acura a Honda? The Truth Behind the Brands

Is an Acura a Honda? The Truth Behind the Brands

May 13, 2025
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When browsing for a reliable car, many buyers wonder: Is Acura a Honda? You’ve likely noticed similarities in design and engineering, which makes this a valid question.

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The short answer is yes—Acura is a division of Honda, created to offer a premium, performance-oriented alternative to the company’s mainstream models. But there’s more to the story.

In this article, we’ll explore the relationship between Acura and Honda, what sets the two apart, and whether an Acura is worth the extra money.


Acura: Honda’s Luxury and Performance Brand

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Acura is the luxury vehicle division of Honda Motor Company, launched in 1986. While Honda focused on reliable, economical vehicles, Acura was introduced in North America to compete with other luxury brands like Lexus (Toyota), Infiniti (Nissan), BMW, and Mercedes-Benz.

The introduction of Acura marked the first Japanese luxury brand in North America, with the original models—Legend and Integra—quickly gaining popularity.


Timeline: Honda and Acura at a Glance

YearMilestone
1948Honda founded in Japan
1969Honda enters Canadian market
1986Acura brand launched in U.S. and Canada
1991Acura NSX released as a supercar challenger
2000sAcura expands lineup: MDX, TL, TSX
2023Integra reintroduced as a compact performance model

Honda vs. Acura: What’s the Difference?

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While Honda and Acura share some platforms and engineering, Acura vehicles are positioned as premium offerings with enhanced features, technology, and design. Here’s a detailed comparison:

CategoryHondaAcura
Parent CompanyHonda Motor Co., Ltd.Honda Motor Co., Ltd.
Market PositionMainstream, value-orientedPremium, performance, luxury
Price Range$25,000 – $50,000$40,000 – $80,000+
Interior MaterialsFunctional, basic to mid-tierPremium finishes, leather, tech-rich
PerformanceReliable, efficient enginesTurbo engines, SH-AWD, tuned chassis
DealershipsHonda dealershipsSeparate Acura dealerships

Acura Models vs Honda Models

Many Acura vehicles are based on Honda platforms but undergo significant upgrades in engineering, interior quality, and styling.

Platform Sharing Examples

Acura ModelRelated Honda ModelKey Differences
Acura IntegraHonda CivicMore horsepower, luxury interior, sport-tuned suspension
Acura RDXHonda CR-V (loosely)Turbocharged engine, SH-AWD, better tech and materials
Acura MDXHonda PilotHigher-end trims, performance handling, luxury features
Acura TLXHonda Accord (conceptual)Sportier drivetrain, AWD, Type S variant available

While they may share DNA, Acura vehicles are engineered and tuned differently. They are not just Hondas with leather seats—they’re designed for distinct performance and comfort goals.


Why Acura Exists: Honda’s Luxury Strategy

During the 1980s, Honda realized that while its cars were practical and reliable, they lacked the luxury appeal of European brands. Instead of trying to upmarket the Honda brand, they created Acura as a separate identity, allowing them to:

  • Offer higher performance vehicles
  • Introduce advanced technologies ahead of Honda (e.g., Super Handling All-Wheel Drive)
  • Enter the luxury market without diluting the Honda brand
  • Compete directly with BMW, Audi, and Lexus in North America

This strategy allowed Honda to serve two markets: budget-conscious consumers and premium car buyers—all without confusion between the brands.


Are Acuras More Reliable Than Hondas?

Both brands share Honda’s legendary reliability. However, Acura vehicles often include more complex features, which can slightly increase maintenance needs or repair costs.

Reliability Snapshot

FactorHondaAcura
Engine reliabilityExcellentExcellent
Maintenance costLowModerate (due to luxury components)
Resale valueStrongVery strong (esp. MDX, TLX)

If you maintain them properly, both Honda and Acura vehicles are among the most dependable cars on the road today.


Acura vs Honda: Which Should You Buy?

Here’s a breakdown to help you choose the right brand for your needs.

Choose Honda If You Want:

  • Affordable, fuel-efficient cars
  • Simple, reliable transportation
  • Great resale value at a lower price point
  • Lower insurance and maintenance costs

Choose Acura If You Want:

  • More power, luxury, and style
  • Advanced safety and infotainment tech
  • All-wheel drive with performance tuning
  • Premium interior materials and quieter cabin

Popular Acura Models in Canada (2025)

ModelSegmentStarting Price (CAD)
Acura IntegraSport Compact$42,000
Acura TLXLuxury Sedan$52,000
Acura RDXCompact SUV$53,500
Acura MDXMidsize Luxury SUV$65,000
Acura NSX (used)Hybrid Supercar$200,000+ (resale market)

These models are built in North America, often in the same factories as Hondas, but they undergo separate testing and quality checks.


Final Verdict: Is Acura a Honda?

Yes, Acura is a division of Honda, and both brands share engineering resources. However, an Acura is not just a rebadged Honda. It’s a refined, performance-enhanced, and luxury-focused vehicle designed to appeal to a different market.

If you value comfort, features, and driving dynamics, an Acura is a worthy upgrade. But if you’re looking for basic, reliable transportation, Honda offers outstanding value.


Thinking About Buying an Acura or Honda in Canada?

Whether you’re eyeing a used Acura RDX or a brand-new Honda Civic, FlipCars.ca can help you find the right deal. Browse verified listings, get vehicle history reports, and buy with confidence.

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